Client Story · No. 01
牧之晨×Roy Roger's
When a seventy-year-old Italian denim brand meets an Eastern artisanal ally
Classic
A Resonance Across Seventy Years
Established in 1952, Roy Roger's is Italy's first domestic denim brand. Three generations of family heritage have etched 'Italian Vintage' into its DNA. Their denim is Europe's 'vintage holy grail' – less American ruggedness, more Mediterranean ease and poetry.
At the 2024 Shanghai exhibition, as soon as our booth was set, we recognized him. From dozens of meters away, the design director, dressed in his brand's vintage denim, had the discerning and focused gaze unique to true industry insiders.
Consensus
Finding the Right Match
The next day, before the exhibition doors even opened, they were back. Discussing fabrics, washes, craftsmanship, and pricing, we were increasingly struck: two teams, separated by vast distances, shared an astonishingly consistent understanding of denim.
That afternoon, they accompanied us directly back to Ningbo. Over twenty samples were laid out, from fabric selection to wash styles, hardware pairing to silhouette cutting. Every detail affirmed that we were 'the right match'.
Execution
Two Years Without Disagreement
Two years into our partnership, from sampling to bulk production, there has been no back-and-forth, no disputes. We understand their dedication to 'vintage', the pride inherited through three generations, and their every uncompromising insistence.
Later, when we visited Italy, standing backstage at their show, watching garments we manufactured walk the runway, we understood. A strong partnership transcends client-vendor dynamics; it's two kindred craftsmen pushing their passion to the utmost.
Closing
A strong partnership transcends client-vendor dynamics; it's two kindred craftsmen pushing their passion to the utmost. We've infused new life into this seventy-year legacy of Italian vintage with our expertise.